Clik here to view.
Data-Driven Marketing Step Five: Process Is The New Black
As I wrap up this five-part series designed to help you implement data-driven marketing, it’s time to talk about process. Granted, process is usually not a hot topic among marketers; most can’t imagine...
View ArticleClik here to view.
Why Proving ROI Is So Elusive . . . And Why Building A Strong Brand Shouldn’t...
According to B2B Marketing's B2B Leaders Report 2013, two priorities consistently land at the top of every B2B marketing leader’s priority list: brand-building and ROI. But when metrics to prove ROI...
View ArticleClik here to view.
Data-Driven Marketing . . . In an Octopus’s Garden?
Have you ever discovered a WiFi signal in a completely unexpected place? Maybe your cell reception started dropping out or maybe you’d pulled out your laptop to send one last email . . . and there it...
View ArticleClik here to view.
The 5 steps to data-driven marketing: A data-platform company CMO spells out...
Corporate data. Marketing data. Big data. All data. Data, data, data. If you’re a business leader, you’re now surrounded by data, and I’m sure you realize there’s value lurking within it. But what can...
View ArticleClik here to view.
Bigger, Better, Faster, Mobile: Know More, Do More With Teradata Customer...
As marketers, we all know that strong customer relationships are the cornerstone of brand success. And you certainly don't need me to tell you that companies build those strong relationships by...
View ArticleClik here to view.
Talking Teradata, Future of Data-Driven Marketing with John Timmerman
To some, the concept of data-driven marketing may seem too daunting, too unfamiliar or just too confusing to tackle. It’s not an easy task to piece together what it all means and then implement...
View ArticleClik here to view.
Got a Few Screws Loose? Three Toolkits To Help You Become A Data-Driven Leader
“Knowledge is power.” That old adage applies to any type of work, whether you’re a carpenter, a seamstress, a surgeon or a marketer. However, now that new products are being introduced and adopted...
View ArticleClik here to view.
You Need It, We’ve Got It: Advancements In The Teradata Integrated Marketing...
Last month, Teradata released new research showing that the debate about how to approach the modern consumer is over. Our data reveals that today’s marketers fully recognize the need for data-driven,...
View ArticleClik here to view.
CMOs: Here’s The Toolkit You Need To Shape Your Data-Driven Marketing Strategy
The role of the CMO continues to evolve in tandem with the speed of innovation in marketing technology. In other words, as the landscape changes, so does the job description. Today, there are more...
View ArticleClik here to view.
The Most Important Resolution Marketers Must Make (And Keep) In 2015
Studies show that by right around now, the end of January, most people have given up on their New Year’s resolutions, and I suppose that’s no surprise. We all know that accomplishing a goal is much...
View ArticleAlle digitalen Kanäle unter einem Hut
Nach der Vorstellung der neuen Funktionen unseres Digital Marketing Centers haben wir Rolf Anweiler, Regional Leader Marketing International, Teradata Marketing Applications, zu den Neuerungen und den...
View ArticleReal Time Marketing: Worauf es wirklich ankommt
Im gerade veröffentlichten Report „The Forrester Wave™: Real-Time Interaction Management, Q3/2015“ (Download hier) untersucht Forrester Research den Markt für Real Time Interaction Management. In einer...
View Article
